We Make Sure You Are Geared Correctly
To Move Forward With Your Campaign
Our team of senior consultants works with each client to ensure we have a clear vision and understanding of how to direct charities in the right direction. We make sure they are geared correctly to move forward in launching a successful fundraising campaign. That is accomplished by making sure each consultant has the necessary experience, skills, knowledge and commitment to "grease the wheels" and conduct successful and cost-effective fundraising campaign for your organization. We do not promise what we cannot deliver.
Our team combines the necessary amount of knowledge, discipline and passion to deliver superb service. We provide the most cost-effective methods for raising funds and awareness to enable your organization to remain viable and successful.
When you invest in hiring Gloss & Company, we make sure your investment is well spent and returns significant returns during your fundraising drive or campaign. More and more charities are turning to us to help direct their future fundraising activities. It is no longer a luxury, but a necessity to hire our team of professional fundraising consultants to conduct a comprehensive resource development endowment or capital campaign.
Our team of professionals are committed to:
1. Being forthright and honest
2. Addressing problems and issues correctly
3. Demonstrating integrity and commitment
3. Advancing ethical philanthropy
4. Demonstrating respect for others opinions
5. Maximizing financial resources
6. Removing hidden barriers and agendas
7. Working hard and making things right when we are wrong
8. Focusing on teamwork
9. Not breaking confidences nor discussing private matters with others
10. Discussing tough decisions and actions directly
11. Holding each other accountable
12. Listening before speaking
13. Demonstrating humility and courage to do the right thing
14. Acting in your best interest
The end result is we will establish clear directions, goals and priorities. We let people know what we stand for by demonstrating integrity and the willingness to get things done. We do not manipulate people or have hidden agendas. We do not distort facts, nor spin the truth. We genuinely care and respect the dignity of those we work with on campaigns, studies and during fundraising drives at the local, regional, national and international level.
We don't let our pride get in the way of doing the right thing. We do not break confidences. Regardless of the organization's size and purpose, we deliver outstanding customer service and results. We take on ambitious fundraising targets to maximize income for those we serve. With all of that in mind, what can we do for you?
Mission, Vision & Values
Our mission is to enrich nonprofit organizations and other clients through private support, which will give them a competitive advantage to significantly increase the amount of money they raise to fulfill their mission, vision and future plans.
We research and uncover opportunities for charities to expand their operations, implement measurable fundraising strategies and partner with others to drive positive social change and progress in the world.
We believe our shared values and code of ethics are strategic assets. They are as follows:
1. Integrity - to be willing to act on our deeply held beliefs
2. Trust - to be honest, open and accountable for our actions
3. Responsiveness - to respond rapidly and effectively to changing environments
4. Authenticity - to be true to one's character despite external pressures
5. Innovation - to stay ahead of the curve and be willing to try new things
6. Competence - to have the wisdom, judgment and confidence to select the right course of action
7. Excellence - to surpass ordinary standards of performance
8. Collaboration - to work together to solve problems and find solutions
9. Passion - to fuel our actions and overcome hurdles and barriers
10. Compassion - to be concerned about those we work with and serve
11. Adaptability - to change course as conditions require
12. Courage - to be willing to face adversity and do what is right
13. Self Reliance - to be willing to work independently
14. Resilience - to be able to overcome problems and organizational issues
15. Tradition - to be committed to always providing excellent service
16. Spirituality - to be called to serve a higher power
17. Relationships - to establish positive relations with those we work with and serve
18. Responsibility - to do what is required to get the job done right
19. Effectiveness - to achieve targeted goals and objectives
20. Sustainability - to provide time-tested services for the long-term
21. Recognition - to give credit where credit is due
22. Philanthropy - to provide our own financial commitment to each campaign
23. Stewardship - to generate and protect resources
24. Outreach - to engage donors and supporters of all ages, races and backgrounds
25. Partnership - to parnter with other and provide quality partnerships
26. Vitality - to build trust and innovation in our dealings with others
27. Accountability - to carefully measure and clearly communicate how resources are used
Our mission, vision and values drive our decision-making. It enables us to pursue greater growth, self-awareness and provide better services to our clients and those they serve. Our fundraising programs are tailored to different segments of the world's population. We help build their financial well-being and make an important part of the globe economy.
We are committed to finding new and better ways to serve our clients through our mission, vision and values. We will continue to introduce new ways to deliver on our promises that are thoughtful, thorough and proactive.
Questions We Ask Clients
In order to better understand our clients and those they serve, we may ask the following questions:
1. Who supports your nonprofit charity?
2. Why are donors motivated to give to your charity?
3. What other ways do your supporter give to your charity?
4. What strategies and priorities does your charity have for the future?
5. How will additional financial support impact of your charity?
6. How will your charity handle less revenue?
7. How will donors be acknowledged and thanked for their support?
8. What type of giving options are offered to your donors? (ie. annual giving, special requests, multi-year pledges,
grants, in-kind contributions, special events, online donations, memorial and in-honor of donations and planned
9. What budget does your charity have for conducting a major campaign at this time?
10. Is your charity financially efficient and sustainable?
11. Is your board committed to accountability and transparency?
12. Is your staff and board committed to launching a major fundraising drive?
The answers to these and other questions is a critical first step in our ability to know if your charity can bring about lasting and meaningful change. We may also ask the following questions to better understand your donors and your nonprofit organization:
1. Tell me about your life and upbringing?
2. What inspired you to make your first gift to this charity?
3. What do you hope to accomplish with your philanthropic support of this charity?
4. What values do you hold most dear to you and your family?
5. What specific programs or activities interest you the most?
6. How can this charity make your experience more positive?
7. What recommendations do you have to improve how this charity serves you and others?
Remember we avoid, "yes" and "no" answers to these type of questions. We are always respectful and willing to discuss potential conflicts of interests with your staff and donors. And above all else, we are ready to listen to your donors and supporters about the future direction of your charity or organization.
Estimated Cost of Our Consulting Services
There are significant variables in the raising money for a nonprofit, tax-exempt organization. So how do we estimate the amount of time and money it takes to raise funds for a particular charity? Here is a list of factors that may impact the cost of raising funds for your charity or organization:
1. The size of the charity
2. The number of years that the charity has been soliciting donations
3. The mission and vision of the charity
4. The sources and size of donations, grants, planned gifts and in-kind contributions given to the charity
5. The different types of special events conducted by the charity
6. The location of charity
7. The popularity of the charity
8. The complexity of the services provided by the charity
9. The competition for donations from other charities in the area
10. The turnover of staff, board and volunteers
11. The type of fundraising methods to be used to raise funds for the charity
12. The number of consultants assigned to work on a campaign or drive
13. The size of the goal and duration of the campaign
14. The number of volunteers and staff to be assigned to help raise funds for the charity
15. The available budget for conducting the fundraising drive or campaign
16. The qualifications and background of key staff or volunteers to help with the campaign
17. The location of potential donors and other supporters
18. The time frame for the completing the fundraising campaign
Based on the answers to these questions and others during our conversations, we will generate a letter of agreement that outlines of duties, the charities responsibilities and the projected costs of conducting the campaign or fundraising drive.
Cost of Different Fundraising Methods
Different types of charities raise funds differently. One charity may be a start-up with above-average administrative costs. Another charity may raise most of its support by hosting special events or races. Both organizations maybe well run, but may experience a higher than average fundraising cost. That is why we tailor our fundraising fees separately for each client.
Another example is working with a newly established planned giving program that may not generate any income for several months or even years. However, over time it will produce a significant source of funding for the organization. Several charities have been endowed by a planned gift received from a donor that was solicited several years ago. The net return on investment for this type of investment is important to know and understand.
Here are some general comparisons of fundraising percentage costs for different types of charities within the United States:
1. Human Service - 20%
2. Arts & Culture - 28%
3. Education - 20%
4. Health - 21%
5. Environment & Animals - 22%
As noted above, the type of fundraising methods and purpose of the organization impacts the percentage and amount of funds raised.
In 2000, the Internal Revenue Service stated the median cost for charities filing Form 990 spent $1.00 to raise $5.40. As the economy became weaker, the cost of raising funds increased. For example, the United Way fundraising and administrative expenses was between 14% and 18%, which is below the national average of 20%. Our firm strives to keep our fees below that percentage. When necessary, we can also work on an hourly basis for specific projects and events.
The following is a breakdown of the various costs for different fundraising methods:
1. Direct Mail Renewal ($.20 to $.25 per dollar raised)
2. Direct Mail Acquisition ($1.00 to $1.50 per dollar raised)
3. Special Events/Benefits ($.50 per dollar raised)
4. Grantsmanship ($.20 per dollar raised)
5. Major Gifts/Capital/Endowment Campaigns ($.05 to $.10 per dollar raised)
6. Planned Giving ($.25 per dollar raised)
7. Online Donations ($.03 to $.08 per dollar raised)
8. Telemarketing ($.78 to $.85 per dollar raised)
9. International fundraising (depends on the area and country)
The source for this information is James Greenfield's book - "Fund-Raising: Evaluating a Managing the Fund Raising
Process" (1999) and the Association of Fundraising Executives. We combined the average cost to raise a dollar from these two sources to give you a benchmark for estimating potential expenses associated with different fundraising methods. We hope you find this information useful. Let us know what you think.
Our Professional Fees and Expenses
We provide highly competitive consulting fees. We do not work on commission, which is discouraged by the Association of Fundraising Professionals (AFP), the Council of Advancement and Support of Education (CASE), the Grant Professional Association (GPA), and the America Grant Writers Association (AGWA), and other fundraising groups and associations around the nation and world.
We can structure our fees on a hourly and daily rate, on a monthly retainer or on a "not-to-exceed" amount. As noted earlier, we take in consideration the complexity, size, history and location of each client, the duration of the campaign and the use of the number of full- or part-time resident fundraising counsel during each assignment.
Call us at (303) 475-1847 or email us at: firstname.lastname@example.org
Giving Something Back
When possible we strive to "give something back" to our clients and those they serve. This may be in the form of reduced fees, Pro Bono services or ongoing monitoring or additional fundraising after a campaign is completed in order to help the charity reach its overall fundraising goal.
As we tell our clients "we give first" before asking others to make their own donation, pledge, in-kind contribution, grant or planned gift. Doing so at the outset of an assignment enables us to ask their to "join us" in supporting the specific charity or fundraising drive. This is called "the law of reciprocity" because you are more likely to receive if you give first. Plus, it has been proven that the person who gives first usually receives a gift in return from the original recipient that far exceeds the value of the first person's gift (by exponential measures).
That is why we provide our initial "gift in-kind donation" that proves to your supporters that we care about them and are willing to do our part in conducting the fundraising campaign. Doing so makes everyone feel good about giving to a particular campaign or fundraising event.
Our Agreements & Additional Services
We offer periodic consulting arrangements to supervise or coach staff or volunteers that might not have the background to launch a major fundraising campaign themselves. These charities or individuals may lack the knowledge of a specific type of fundraising techniques (such as planned giving) which requires us help them generate significant naming opportunities and other major contributions for their organizations.
At the beginning of each assignment, we create a written agreement which clearly spells out our responsibilities, professional fees, reimbursements, projected expenses and timelines for payment. The agreements also includes what is expected from each client. If the agreement is accepted by the client, then we ask that two copies of the agreement be signed by the appropriate decision-maker or executive. One signed copy of that Agreement will be returned for their records.
Expenses related to travel and lodging may be charged separately. For overseas consultations, we travel "coach" and strive to purchase lower fares if at all possible. To save time and money, we also communicate via Skype or conference calls with clients around the globe. If required, we meet with clients in country, which requires a significant amount of travel on our part. Our goal is to provide outstanding service to each and every nonprofit.